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How to Measure AudioFetch App Usage

By | AudioFetch News, General | No Comments

Do you know how often your customers and guests are using AudioFetch? What channels are most popular? Which ads are they engaging with? Understanding how your customers use AudioFetch allows you to make improvements and better understand your return on investment.

Every AudioFetch customer is provided access to cloud-based metrics showing usage of your AudioFetch audio over WiFi streaming system. The usage metrics are available at no additional charge within The Doghouse, our easy-to-use management portal.

Let’s take a look at each of the reports provided, and how you can use them for your business:

Sessions Per Day

The Sessions Per Day report shows total sessions and unique sessions per day during the selected time frame (note: time frame can be specified in the upper right corner of any reporting view).

Look for trends in the data that indicate if any specific days of week are more popular than others. Compare these trends to other occurrences: Did you have a big event at your location? Was there a game or some other TV event happening that day? Do these numbers coincide with sales or other activity at your business?

Cumulative Listening

On the Usage Metrics Dashboard, you can view a pie chart of Cumulative Listening Time. This chart shows every listening session that occurred during the selected time period. By clicking on any of the individual segments, you can dig into each individual listening session to understand more about how long the session lasted, what channels the person listened to, what device they used, location, whether any ads were displayed, and other details.

Session Length

The Sessions Length Report shows the average length of time for all listening sessions during a single day, the maximum listening time and the minimum listening time.

Top 5 Channels

The Top 5 Channels report shows the most popular channels by total minutes your users spent listening during the selected time frame.

Use this report to help you choose what to show on the various TVs, and help optimize channel placement within your location. For example, if the majority of people listen to Channel 23, but this is only playing on one TV tucked in a corner, you should consider moving that station to a more prominent TV.

Individual Session Details

Every single listening session is listed with numerous details, such as duration, location, device type, App Version, etc. Clicking on the “Details” link for any single entry provides more info on that session, including Channels listened to and a map of where they listened.

These session details can be extremely useful for troubleshooting issues by device type, carrier, App version or location. If a user is having problems connecting to the wireless audio streaming, it could be that they’re using an old version of the AudioFetch app. Identifying this quickly and simply having them to upgrade the App can save you time, hassle and create a better customer experience.

Our free Usage Metrics allow you to better understand the return you get from your AudioFetch system, and improve the experience your guests have when using wireless audio streaming. For more tips on getting the most from AudioFetch, read our articles “How to Promote AudioFetch at Your Business,” “Customize Your AudioFetch App” and “How to Run Ads Through AudioFetch’s Ad Portal.”  If you have additional questions about how to get the most from your AudioFetch, please don’t hesitate to contact us!

AudioFetch Blog Header - New App Customizations

Customize Your AudioFetch App

By | AudioFetch News | No Comments

We’re constantly looking for ways to make the AudioFetch app more useful for you and your customers. One great benefit that we offer to all AudioFetch customers is the ability to customize the app that your guests and members use. These customizations make the app look and feel more like your own, and allow you to better communicate with your customers.

Following are the five ways you can customize your AudioFetch app:

App Title

Specify an App Title, which will appear when the device is on a lock-screen mode. This will remind your customers, with a familiar name, that they’re listening with the app.

Logo Replacement

Replace the AudioFetch logo found at the top of the app with your business’s logo. This helps to continue building brand recognition for your business, and makes the app more familiar to your customers.

AudioFetch App Logo Replacement

PDF Document Link

Add a PDF document as one of the three selectable options under the 3-bar drop down menu of the app. You can use it as a way to share important business information, such as fitness class schedules or menus. Or you can use it to announce current promotions, like specials, discounts, or events. Or you can add a custom message or any other content that you’d like to share.

AudioFetch App - PDF Link

Color Template Customization

Change the color template of the app in three locations to better align with your brand and company color scheme. The three color locations are:

  1. Primary Color – This location is comprised of the banner area that runs along the top of the app and background color of the 3-bar menu when it is open
  2. Secondary Color – This location is comprised of the 3-bar menu icon and the text in the 3-bar menu
  3. Background Color – This location is comprised of the background field of the app

AudioFetch App - Color Template Adjustments

Intro Banner

Add a full-screen banner ad, which will display when the app opens. This banner can promote any current specials, discounts, events or other custom messages. When tapped, the intro banner will present follow-on contact information to include an email address, website URL and/or a phone number. You can specify the duration that the banner displays, up to 30 seconds, but we recommend only showing it for a brief 2 to 5 seconds.

All of these customizations are available through The Doghouse configuration management portal. If you have any questions about customizing the AudioFetch app or using it to engage with your customers, we’re happy to help! Drop us a line or call us at 1-877-661-2281

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