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How Coworking Spaces Can Take Advantage of Local Audio Over WiFi Streaming

By | Business, Coworking Spaces, Education, General, Hearing Assistance | No Comments

We’re constantly coming up with new and clever ways that businesses can benefit from our local audio over WiFi streaming solutions. Silent discos can use it to provide clandestine music to dancers. Real estate agents can use it to broadcast house details curbside to curious homebuyers driving by. Microbreweries can use it to provide information during tours of their brewing facilities (we are in Colorado, after all!). The products and their application are so versatile, the possibilities are nearly endless! 

Coworking spaces are one niche industry that has really sparked some ideas recently. The coworking industry has grown significantly in recent years. Freelancers, large corporations, and everyone in between are enjoying the flexibility, affordability, and other benefits of working in a shared office space. 

This focus on collaboration, innovation, and versatility really aligns with our ethos at AudioFetch, and we’re thrilled to be working with coworking spaces like EVO3 Workspace in Summit County, Colorado to provide additional benefits for their resident businesses and guests. 

Following are a few useful, unique and fun ways that coworking spaces can take advantage of local audio over WiFi streaming:

Provide Accessibility at Events

Coworking spots frequently host events, such as expert speaker series, coding workshops, maker fairs, and other things that help to promote and educate their members and the local community. These events can draw diverse crowds, with diverse audio and visual needs. 

AudioFetch provides hearing assistance capabilities without requiring the installation of an inductive hearing loop, or any separate hearing assistance devices. Listeners simply download the free AudioFetch app on their smartphone, and tune in to the live presentation. 

Provide Translation Services at Event

Within the diverse crowds that events draw, there may be some folks that would benefit from listening in a different language. This is especially important for educational events or training workshops. UNESCO research indicates that people learn best in their native tongues. 

AudioFetch solutions can be used to broadcast a live translation stream for anyone that needs it. You simply need someone available to translate the speaker or instructor’s message into the right language for your audience. Listeners then just launch the AudioFetch app on their smartphone, and select the channel with the translation feed. 

Allow Passive Listening of Events in Offices

Coworking members are often growing startups and zealous freelancers, eager to absorb as much knowledge and experience as possible, and limited only by hours in a day and days in a week. The members want to attend every event and workshop hosted by the coworking space, but they need to be at their desks working against deadlines and objectives.   

AudioFetch lets them have the best of both worlds! Members can tune in to the presentation or class that’s happening in the common area or conference room, while still heads-down at their computer working away in their office. It’s every founder’s dream–the ability to be in two places at once! (Now, if only that was possible for catching up on sleep and exercise!)

Curate Music Streaming Channels

Piping in a single music station or playlist throughout the entire coworking space is not ideal. It’s too loud. It’s too quiet. It doesn’t set the right tone. I hate that artist. With such a diverse membership base, there’s no doubt there will be opinions on the music selection. 

Rather than broadcasting a single music station for everyone to hear, AudioFetch can be used to provide options and eliminate distractions. You can create a custom channel for different music genres to appeal to various musical tastes. You could even allow members to play “DJ” for a week at a time, perhaps hosting a contest or raffle to bestow this honor each week. 

Curate Podcast Streaming Channels

In addition to designating select channels for music, you could also use a few channels to stream relevant podcasts throughout the day. Depending on what type of people and businesses make up your membership, you might consider Entrepreneurs on Fire, StartUp Podcast , The Gary Vee Audio Experience, The Growth Show, or So Money

Create a “Founders Podcast” Channel

Some of the biggest draws of coworking spaces are collaboration and networking opportunities. Let’s imagine that one of the members sells dog treats from spent grain from a local brewery down the street. They need some help updating their website and driving sales. There’s a freelance web developer two offices down, and a digital marketing firm two rows over. These folks could all be working together to make some doggos and the environment a little bit happier and healthier, they just need to know the others exist! 

A unique value-add for your members could be a “Founder’s Podcast” show. This podcast would allow each member to provide an overview of their business and service/product offering, any updates or announcements, and requests for help or current challenges they’re solving for. The recordings from each of the members would then be combined and played continuously for all members to hear, providing a unique way for members to promote their business and for all members to learn about and connect with others. 

Create a Unique Tour Experience

Providing a tour of the facility for prospective members is a key step in the sales process. Members need to see and experience the basic features–offices, desk spaces, conference rooms, kitchen, amenities, training centers, office supply, etc. But these things are table stakes–every coworking space has them. 

To set your space apart from others, showcase how you embrace and support innovation during the initial visit and tour. Utilizing AudioFetch’s advanced wireless tour guide technology, potential members can explore the coworking space while listening to details via the AudioFetch app. This also creates efficiencies for your reception or office management staff. Rather than being pulled away from their duties every time someone needs a tour, they can simply alert visitors to the app and resume their work.

Coworking spaces are just one of many, many applications for the AudioFetch local audio streaming solutions. If you have a unique application you’d like to chat about or have ideas for utilizing AudioFetch in creative ways, we’d love to discuss with you! Give us a buzz at 1-877-564-8845 or drop a line today!

How to Measure AudioFetch App Usage

By | AudioFetch News, General | No Comments

Do you know how often your customers and guests are using AudioFetch? What channels are most popular? Which ads are they engaging with? Understanding how your customers use AudioFetch allows you to make improvements and better understand your return on investment.

Every AudioFetch customer is provided access to cloud-based metrics showing usage of your AudioFetch audio over WiFi streaming system. The usage metrics are available at no additional charge within The Doghouse, our easy-to-use management portal.

Let’s take a look at each of the reports provided, and how you can use them for your business:

Sessions Per Day

The Sessions Per Day report shows total sessions and unique sessions per day during the selected time frame (note: time frame can be specified in the upper right corner of any reporting view).

Look for trends in the data that indicate if any specific days of week are more popular than others. Compare these trends to other occurrences: Did you have a big event at your location? Was there a game or some other TV event happening that day? Do these numbers coincide with sales or other activity at your business?

Cumulative Listening

On the Usage Metrics Dashboard, you can view a pie chart of Cumulative Listening Time. This chart shows every listening session that occurred during the selected time period. By clicking on any of the individual segments, you can dig into each individual listening session to understand more about how long the session lasted, what channels the person listened to, what device they used, location, whether any ads were displayed, and other details.

Session Length

The Sessions Length Report shows the average length of time for all listening sessions during a single day, the maximum listening time and the minimum listening time.

Top 5 Channels

The Top 5 Channels report shows the most popular channels by total minutes your users spent listening during the selected time frame.

Use this report to help you choose what to show on the various TVs, and help optimize channel placement within your location. For example, if the majority of people listen to Channel 23, but this is only playing on one TV tucked in a corner, you should consider moving that station to a more prominent TV.

Individual Session Details

Every single listening session is listed with numerous details, such as duration, location, device type, App Version, etc. Clicking on the “Details” link for any single entry provides more info on that session, including Channels listened to and a map of where they listened.

These session details can be extremely useful for troubleshooting issues by device type, carrier, App version or location. If a user is having problems connecting to the wireless audio streaming, it could be that they’re using an old version of the AudioFetch app. Identifying this quickly and simply having them to upgrade the App can save you time, hassle and create a better customer experience.

Our free Usage Metrics allow you to better understand the return you get from your AudioFetch system, and improve the experience your guests have when using wireless audio streaming. For more tips on getting the most from AudioFetch, read our articles “How to Promote AudioFetch at Your Business,” “Customize Your AudioFetch App” and “How to Run Ads Through AudioFetch’s Ad Portal.”  If you have additional questions about how to get the most from your AudioFetch, please don’t hesitate to contact us!

AudioFetch Blog Header - How to Promote AudioFetch at Your Business

How to Promote AudioFetch at Your Business

By | Business, Casinos, Churches, Dining, Education, Fitness Centers, General, Restaurants, Sports Bars, Theater, Tour Guides, Waiting Rooms | No Comments

Installing AudioFetch at your business is a breeze. Getting customers to use it shouldn’t be difficult either!

Here are several ideas for announcing the addition of AudioFetch wireless audio streaming at your business, and getting more customers and guests to use it.

POST SIGNAGE

Your installation package comes with marketing collateral to go on your TVs, table tents and cardio clings for fitness establishments to alert customers that you offer local audio over WiFi streaming, and brief instructions on how to use it.

Chico Sports Club uses cardio clings on their exercise equipment to alert customers about the availability of AudioFetch.

Chico Sports Club uses cardio clings on their exercise equipment to alert customers about the availability of AudioFetch. Source: Chico Sports Club instagram

Depending on your type of business, you may also consider other options for promoting it on premises:

  • Business Cards – If you’re a tour company that is on the go, business cards can be a great option. Carry a stack with you in a  pocket or fanny pack, and hand them out to each guest.
  • Fliers – Hand out small fliers or notecards to each guest with info and instructions on using AudioFetch.
  • Reception/Front Desk – Do guests need to check in before entering your venue? Alert them to your audio streaming offer right away. This will allow staff to answer any questions immediately, ensuring they download AudioFetch on their first visit.
  • POP Signage – For QSRs or other venues where guests pay before sitting down, posts signage at the register. Again, this alerts them immediately and allows staff to address questions in an efficient manner.
  • Signage on Equipmentfitness studios can add signage to each treadmill, elliptical, stationary bike, etc.
  • Posters – Hang posters around your venue and in bathroom stalls (you can’t find a more captive audience!).
  • Menus – Sports bars and restaurants can add a call out directly on menus.
  • Marquee/Outdoor Sandwich Boards – Draw customers into your venue with outdoor signage on a marquee or sandwich board. Have some fun with the message to really grab their attention!
  • Programs – For churches, lecture halls, theaters and other venues that provide programs for events, add a simple note about the availability of local audio streaming for assistive listening.

If you would additional signage or custom posters to use at your location, contact us and we can help to get you the signage you need.

UPDATE YOUR WEBSITE

Do you have a page on your site that lists amenities or other special offers at your business? Add a note about AudioFetch here. Also, consider linking back to our website–customers today are very independent and like to research new tools themselves, a direct link allows them to do this without requiring further content from your team.

UPDATE YOUR APP

If your business has it’s own app, add a link to download the AudioFetch app directly from within your app. Want to take the integration further? We’re work with businesses to integrate our audio directly into your app. Contact us to discuss this option further.

BLOG ABOUT IT

Add some more info about how to download and use AudioFetch in a blog post. Include a few short quotes from existing customers showcasing the benefits it provides. Customers trust reviews from others, so these testimonials can be very powerful in encouraging new customers to stop by your venue or event, or join your gym.

If you’ve just installed AudioFetch, you may not have many testimonials from your customers yet. Feel free to quote some of our customers; find these testimonials on our AudioFetch Customer Reviews page.

SHARE IT ON SOCIAL

Social media is an effective and efficient way to spread the word about your business and the amenities your offer. Announce that you offer audio over wifi streaming on Facebook, Twitter, Instagram and/or your other social media channels.

When there’s a big event happening (e.g., Super Bowl, March Madness or World Cup at sports bars), use social media to let customers know about any specials during games and their ability to use AudioFetch. And link to the blog post to encourage users to visit your site to learn more.

The following sample copy can be used on your social media channels by simply copy/pasting:

Now you can stream the audio from any TV directly to your smartphone or tablet via the @AudioFetch app. It’s the audio you want, without any distractions. Stop by and try it out! You can download the app here:

http://bit.ly/IOSAppAF

http://bit.ly/DroidAppAF

We’ve also put together some sample imagery that you can download and share on social. Click the links below to download imagery for the various social media channels:

Fitness 1440 in Longview, TX alerts their customers to availability of AudioFetch at their gym.
Fitness 1440 in Longview, TX alerts their customers to availability of AudioFetch at their gym. Source: Fitness 1440 Facebook.

SEND OUT AN EMAIL

Email is one of the most effective methods for engaging existing customers online. Include an announcement about your AudioFetch offering immediately after installation, and make note of it frequently to remind customers to come in and use it.

We know you’re busy, so go ahead and use the following text in your communications, and adjust as needed to match the tone of your brand:

We’re excited to tell you about our new partnership with AudioFetch to provide audio streaming to our customers. AudioFetch allows us to stream the audio from any TV directly to your smartphone or tablet via the AudioFetch app. This means you get to take control of what you’re listening to without feeling chained to one spot. It’s the audio you want, wherever you are, without any distractions. Be sure to try it out the next time you stop by!

Download the AudioFetch app here:

http://bit.ly/IOSAppAF

http://bit.ly/DroidAppAF

GIVE YOUR STAFF A HEADS UP

Your employees are the face of your business, and the first place customers go when they have questions. Make sure every member of your staff knows what the AudioFetch audio streaming system is and how to reference download instructions. Encourage them to download the app on their own devices, or have a device available for them to play with it, ensuring they have a basic comfort level that AudioFetch works well and is easy to use.

MAKE A LIVE ANNOUNCEMENT

Most live events like presentations or lectures start off with some housekeeping announcements. “Silence your phones,” “Hold questions until the end,” “Use this hashtag during the event,” and “Download AudioFetch to help you hear better during the presentation.” A brief announcement with an accompanying slide, where appropriate, can increase usage and improve your guests’ experiences.

Your guest won’t use your AudioFetch system if they don’t know about it. Make them aware by promoting in and around your venue, and through your online channels.

Do you have a creative way that you’ve promoted AudioFetch at your business? We’d love to hear about it! Share your story on Facebook.

How to Host an Outdoor Movie Screening This Halloween

By | Business, Churches, Education, General, streaming, Theater | No Comments

Hollywood Forever Cemetery in Los Angeles, CA will be hosting a costume ball and outdoor screening of “Willy Wonka” this Halloween Eve.  It is a tradition at Halloween for the Cemetery to host outdoor movies, usually scary ones, as a means of raising funds for care of the cemetery. And hundreds of people show up.

Nowadays, an outdoor movie screening isn’t something you get to experience very often, but in just a few easy steps you can easily create an outdoor movie event of your own that brings your community together in a fun and unique way. Not only that, Halloween is the perfect time to host an outdoor movie because there are so many movies to choose from.

To start you’ll need is a white sheet or convenient wall (a white food truck would work, too), a projector, assistive hearing technology that can transmit the audio directly to your audiences smart phones (especially if you don’t want to monitor your area for noise pollution or obtain a sound permit), and a favorite movie! Guests can bring their own blankets and chairs–even their comfy pickup truck bed, if the venue permits! Consider selling or giving away popcorn as an added treat.

Practically any type of organization or business could benefit from an outdoor movie night. Here are some ideas for how you can host outdoor movies in your community this Halloween:

Church or Youth Groups

An outdoor movie screening is an especially fun event for children and can provide community outreach as well as fellowship and recreation for your members, regardless of their age. Select family-friendly movies that help to spread your organization’s message.

Live Theater Venues

Thank your patrons by bringing them out of the building and use it as an outreach method for the upcoming performance season. You could also pair an outdoor movie with a live music ensemble, dance troupe or vaudeville act!

Tour Groups

Begin or finish an ghost tour with a movie related to the location or just something fun and spooky to set the mood. It’s the perfect way to make your tour extra memorable!

Schools & Clubs

An outdoor movie night can be an excellent fundraising opportunity. Select a popular movie that appeals to a broad range of people, get sponsors to donate snacks and drinks, and ask for a small donation at the entrance.

Public Libraries

Cooler, cozier evenings are just around the corner, but that doesn’t mean an end to all outdoor fun. Outdoor movie events have become quite popular in the last few years and are an excellent way to bring the neighborhood together. With advances in projection and wifi audio streaming equipment, they are easier than ever to produce.

Parks and Recreation

Offer regular community gatherings at parks and outdoor spaces around your town. Start the evening with lawn games or frisbee golf, while you stoke up the barbecue.  When the food is ready, and it’s dark enough, start the movie. You can make the event free or charge a small fee to offset costs or act as a fundraiser for the park.

Professional Organizations

Use outdoor movie screenings as a way to enrich your local community, and bring together like-minded individuals to make connections with your clients, potential clients, and employees’ families.

Charities & Civic Organizations

Host a movie night to raise awareness for your cause and ask your volunteers to bring their friends. Select a film that is relevant to your organization, and bring in vendors and other entertainment. For example, if you’re screening a documentary related to your cause, invite the director for a post-screening Q&A.

Sports Teams

Another effective way to raise funds, this time for local community or school sports team. You could also simply have the screening  be an end-of-season celebration for players, parents and fans.

With the right set up and equipment you could host a series of outdoor movies all year long, just like they do at the Hollywood Forever Cemetery. AudioFetch solutions allow you to stream the audio from the movie playing on the projector directly to the audience’s smartphones who can listen using earbuds or headphones. This keeps noise to a minimum and ensures that everyone can hear the movie no matter where they’re sitting.

Contact us today to learn more!