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How to Promote AudioFetch at Your Business

By | Business, Casinos, Churches, Dining, Education, Fitness Centers, General, Restaurants, Sports Bars, Theater, Tour Guides, Waiting Rooms | No Comments

Installing AudioFetch at your business is a breeze. Getting customers to use it shouldn’t be difficult either!

Here are several ideas for announcing the addition of AudioFetch wireless audio streaming at your business, and getting more customers and guests to use it.

POST SIGNAGE

Your installation package comes with marketing collateral to go on your TVs, table tents and cardio clings for fitness establishments to alert customers that you offer local audio over WiFi streaming, and brief instructions on how to use it.

Chico Sports Club uses cardio clings on their exercise equipment to alert customers about the availability of AudioFetch.

Chico Sports Club uses cardio clings on their exercise equipment to alert customers about the availability of AudioFetch. Source: Chico Sports Club instagram

Depending on your type of business, you may also consider other options for promoting it on premises:

  • Business Cards – If you’re a tour company that is on the go, business cards can be a great option. Carry a stack with you in a  pocket or fanny pack, and hand them out to each guest.
  • Fliers – Hand out small fliers or notecards to each guest with info and instructions on using AudioFetch.
  • Reception/Front Desk – Do guests need to check in before entering your venue? Alert them to your audio streaming offer right away. This will allow staff to answer any questions immediately, ensuring they download AudioFetch on their first visit.
  • POP Signage – For QSRs or other venues where guests pay before sitting down, posts signage at the register. Again, this alerts them immediately and allows staff to address questions in an efficient manner.
  • Signage on Equipmentfitness studios can add signage to each treadmill, elliptical, stationary bike, etc.
  • Posters – Hang posters around your venue and in bathroom stalls (you can’t find a more captive audience!).
  • Menus – Sports bars and restaurants can add a call out directly on menus.
  • Marquee/Outdoor Sandwich Boards – Draw customers into your venue with outdoor signage on a marquee or sandwich board. Have some fun with the message to really grab their attention!
  • Programs – For churches, lecture halls, theaters and other venues that provide programs for events, add a simple note about the availability of local audio streaming for assistive listening.

If you would additional signage or custom posters to use at your location, contact us and we can help to get you the signage you need.

UPDATE YOUR WEBSITE

Do you have a page on your site that lists amenities or other special offers at your business? Add a note about AudioFetch here. Also, consider linking back to our website–customers today are very independent and like to research new tools themselves, a direct link allows them to do this without requiring further content from your team.

UPDATE YOUR APP

If your business has it’s own app, add a link to download the AudioFetch app directly from within your app. Want to take the integration further? We’re work with businesses to integrate our audio directly into your app. Contact us to discuss this option further.

BLOG ABOUT IT

Add some more info about how to download and use AudioFetch in a blog post. Include a few short quotes from existing customers showcasing the benefits it provides. Customers trust reviews from others, so these testimonials can be very powerful in encouraging new customers to stop by your venue or event, or join your gym.

If you’ve just installed AudioFetch, you may not have many testimonials from your customers yet. Feel free to quote some of our customers; find these testimonials on our AudioFetch Customer Reviews page.

SHARE IT ON SOCIAL

Social media is an effective and efficient way to spread the word about your business and the amenities your offer. Announce that you offer audio over wifi streaming on Facebook, Twitter, Instagram and/or your other social media channels.

When there’s a big event happening (e.g., Super Bowl, March Madness or World Cup at sports bars), use social media to let customers know about any specials during games and their ability to use AudioFetch. And link to the blog post to encourage users to visit your site to learn more.

The following sample copy can be used on your social media channels by simply copy/pasting:

Now you can stream the audio from any TV directly to your smartphone or tablet via the @AudioFetch app. It’s the audio you want, without any distractions. Stop by and try it out! You can download the app here:

http://bit.ly/IOSAppAF

http://bit.ly/DroidAppAF

We’ve also put together some sample imagery that you can download and share on social. Click the links below to download imagery for the various social media channels:

Fitness 1440 in Longview, TX alerts their customers to availability of AudioFetch at their gym.
Fitness 1440 in Longview, TX alerts their customers to availability of AudioFetch at their gym. Source: Fitness 1440 Facebook.

SEND OUT AN EMAIL

Email is one of the most effective methods for engaging existing customers online. Include an announcement about your AudioFetch offering immediately after installation, and make note of it frequently to remind customers to come in and use it.

We know you’re busy, so go ahead and use the following text in your communications, and adjust as needed to match the tone of your brand:

We’re excited to tell you about our new partnership with AudioFetch to provide audio streaming to our customers. AudioFetch allows us to stream the audio from any TV directly to your smartphone or tablet via the AudioFetch app. This means you get to take control of what you’re listening to without feeling chained to one spot. It’s the audio you want, wherever you are, without any distractions. Be sure to try it out the next time you stop by!

Download the AudioFetch app here:

http://bit.ly/IOSAppAF

http://bit.ly/DroidAppAF

GIVE YOUR STAFF A HEADS UP

Your employees are the face of your business, and the first place customers go when they have questions. Make sure every member of your staff knows what the AudioFetch audio streaming system is and how to reference download instructions. Encourage them to download the app on their own devices, or have a device available for them to play with it, ensuring they have a basic comfort level that AudioFetch works well and is easy to use.

MAKE A LIVE ANNOUNCEMENT

Most live events like presentations or lectures start off with some housekeeping announcements. “Silence your phones,” “Hold questions until the end,” “Use this hashtag during the event,” and “Download AudioFetch to help you hear better during the presentation.” A brief announcement with an accompanying slide, where appropriate, can increase usage and improve your guests’ experiences.

Your guest won’t use your AudioFetch system if they don’t know about it. Make them aware by promoting in and around your venue, and through your online channels.

Do you have a creative way that you’ve promoted AudioFetch at your business? We’d love to hear about it! Share your story on Facebook.

How to Host an Outdoor Movie Screening This Halloween

By | Business, Churches, Education, General, streaming, Theater | No Comments

Hollywood Forever Cemetery in Los Angeles, CA will be hosting a costume ball and outdoor screening of “Willy Wonka” this Halloween Eve.  It is a tradition at Halloween for the Cemetery to host outdoor movies, usually scary ones, as a means of raising funds for care of the cemetery. And hundreds of people show up.

Nowadays, an outdoor movie screening isn’t something you get to experience very often, but in just a few easy steps you can easily create an outdoor movie event of your own that brings your community together in a fun and unique way. Not only that, Halloween is the perfect time to host an outdoor movie because there are so many movies to choose from.

To start you’ll need is a white sheet or convenient wall (a white food truck would work, too), a projector, assistive hearing technology that can transmit the audio directly to your audiences smart phones (especially if you don’t want to monitor your area for noise pollution or obtain a sound permit), and a favorite movie! Guests can bring their own blankets and chairs–even their comfy pickup truck bed, if the venue permits! Consider selling or giving away popcorn as an added treat.

Practically any type of organization or business could benefit from an outdoor movie night. Here are some ideas for how you can host outdoor movies in your community this Halloween:

Church or Youth Groups

An outdoor movie screening is an especially fun event for children and can provide community outreach as well as fellowship and recreation for your members, regardless of their age. Select family-friendly movies that help to spread your organization’s message.

Live Theater Venues

Thank your patrons by bringing them out of the building and use it as an outreach method for the upcoming performance season. You could also pair an outdoor movie with a live music ensemble, dance troupe or vaudeville act!

Tour Groups

Begin or finish an ghost tour with a movie related to the location or just something fun and spooky to set the mood. It’s the perfect way to make your tour extra memorable!

Schools & Clubs

An outdoor movie night can be an excellent fundraising opportunity. Select a popular movie that appeals to a broad range of people, get sponsors to donate snacks and drinks, and ask for a small donation at the entrance.

Public Libraries

Cooler, cozier evenings are just around the corner, but that doesn’t mean an end to all outdoor fun. Outdoor movie events have become quite popular in the last few years and are an excellent way to bring the neighborhood together. With advances in projection and wifi audio streaming equipment, they are easier than ever to produce.

Parks and Recreation

Offer regular community gatherings at parks and outdoor spaces around your town. Start the evening with lawn games or frisbee golf, while you stoke up the barbecue.  When the food is ready, and it’s dark enough, start the movie. You can make the event free or charge a small fee to offset costs or act as a fundraiser for the park.

Professional Organizations

Use outdoor movie screenings as a way to enrich your local community, and bring together like-minded individuals to make connections with your clients, potential clients, and employees’ families.

Charities & Civic Organizations

Host a movie night to raise awareness for your cause and ask your volunteers to bring their friends. Select a film that is relevant to your organization, and bring in vendors and other entertainment. For example, if you’re screening a documentary related to your cause, invite the director for a post-screening Q&A.

Sports Teams

Another effective way to raise funds, this time for local community or school sports team. You could also simply have the screening  be an end-of-season celebration for players, parents and fans.

With the right set up and equipment you could host a series of outdoor movies all year long, just like they do at the Hollywood Forever Cemetery. AudioFetch solutions allow you to stream the audio from the movie playing on the projector directly to the audience’s smartphones who can listen using earbuds or headphones. This keeps noise to a minimum and ensures that everyone can hear the movie no matter where they’re sitting.

Contact us today to learn more!