Every summer, many colleges and universities experience an influx of potential students who want to know what makes one institution stand out from the rest. Leaving home for college is an exciting step toward adulthood which involves many stressful unknowns, and even the most confident student might find themselves feeling anxiety. Not only does your college tour need to help ease this nervousness, but it also needs to effectively showcase your school as the best choice, but the incoming generation of students isn’t quite like years past: This is Gen Z.
All students want to learn the history of the school, the locations of the various departments on campus (particularly the one for their major), the location of the dorms and student union. Additionally, showing prospective students the beauty of the campus, the art work, the quiet places to study and the loud places to make friends are all great ways to show why your school is special.
While they can learn more of this online, Gen Z students prefer in-person experiences over digital. This is why your tour needs to present what makes your school special in the ways that interest them. Gen Z students aren’t as interested in making money like previous generations, they are interested in making a difference:
- Gen Z cares about the environment: What is your school doing to address environmental issues?
- Gen Z is liberal leaning, but they also want to hear both sides of an issue: What kinds of speakers series will your school be hosting?
- Gen Z wants to make the world better: What kind of volunteer opportunities does the school host?
Not only will a college need to show off the school, but it will also need to align with its new student’s desire to improve the world and affect positive change. Once your tour is catered especially for Gen Z students, it’s important that it be heard clearly – because Gen Z is also the listening generation. Since 98% of Gen Z own a smartphone, a WiFi audio streaming solution that transmits audio directly to their smartphones is a cost effective way to ensure they hear every word of your college tour.