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How to Attract More Customers For Sports Viewing

By September 21, 2020Restaurants, Sports Bars
AudioFetch Blog Header - Sports Bars

After going months cooped up in their homes, unable to watch live sports, fans are thirsting for the opportunity to cheer on their favorite team with friends and family.

Following are four ways you can attract more customers to your sports bar or restaurant to view the game, and meet social distancing regulations:

1. Create Food & Drink Specials

One thing is still the same in this new normal–food and drink specials are one of the most successful ways to draw in new customers and bring regulars back time and again. Happy hour prices, 2 for 1s, sports-themed fare are all ways to entice customers to choose your bar over others. 

To account for the reduced capacity and longer seating time during games, consider implementing check minimums during games. You may also want to adapt your menu to add in more appetizers and snacks, to keep customers ordering throughout the games. 

2. Provide an Innovative Listening Experience

Provide an innovative and safe way for customers to listen to the game with our TV app for sports bars.

AudioFetch technology allows you to broadcast audio from muted TVs to your customers’ smartphones and tablets. Customers can hear the TV audio from anywhere in the bar, even on the patio or in the parking lot, which means you can maintain the proper distance between tables without needing to blast the TV volume. 

Customer enjoying AudioFetch at Hogfish Seafood & Smokehouse in Loveland, CO

3. Create VIP Experiences

To create a unique offering that stands out and secure ongoing business throughout the season, some sports bars like the Buffalo Wild Wings locations in Cleveland have opted to create VIP experiences.

For $750, Buffalo Wild Wings season ticket holders get a reserved spot in a special section called the Dawg Pound, along with a welcome package, and wings, fries, nachos, and drinks during each game. If you do the math, that nets out to just $50 a game for customers, and guaranteed revenue for the sports bar. Not such a bad deal for all!

Source: Buffalo Wild Wings Dawg Pound website

4. Make Sure Customers Know About Your Unique Offerings

Whether you’re doing one or all of the things on this list, you need to make sure your regulars and potential customers know about it. 

Use sidewalk sandwich boards to bring in passersby, send out emails to tell customers about your specials and unique listening and viewing options, post it on your website and social media channels, update ads on your local radio stations or news publications, and hang posters around your bar.

If you’re using AudioFetch, we provide a marketing kit to every customer with posters, table tents, and digital assets to help you get the word out. 

It’s never been more important to bring people together and unite them, and we’re proud to help businesses do this in a more responsible way. Through the end of September, we’re offering 35% off all AudioFetch sports bar and tailgating applications and upgrades. 

When purchasing our portable FetchExpress online, use the discount code FOOTBALL2020. For AudioFetch Signature or any of our other sports bar audio solutions, simply give us a call at 1-844-443-3824 or drop us a line today. This great deal is up at the end of the month, so don’t wait! 

*35% off MSRP. Discount available from September 7, 2020 through September 30, 2020. Cannot be combined with other offers or discounts. One discount per customer.